Brand Identity & Logo Design.

Memorable marks that open doors for your business. Let's build a strong, clear, and timeless visual identity together.

  • Visual design

  • Storytelling through visuals

  • Long-term personal brand building

The Philosophy

Strategy First, Design Second.

A logo isn't just pretty, it's the result of deep thinking and strategy. Before I design, I research your market, study your competitors, and understand your goals. Every design choice has meaning and purpose.

Project Spotlights

Geometric Mark

A custom logo designed with geometric shapes and clever use of negative space

Color Palette System

A custom color palette designed to give a premium lifestyle brand a unique and flexible look.

Typographic Identity

A bold text-based logo with custom letters designed for maximum impact.

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Strategy Driven Design

Grow Your Business with Strategic Brand Design.

As a Brand Identity Designer, I am more than just a designer, I work as a strategic partner who creates visual stories that connect with your ideal customers.

93%

First impressions are design-related.

3x

Revenue growth for consistent brands.

Most Business Owners Struggle With Brand Recognition

If you are facing these common challenges:

Generic designs that don't reflect your business value

Unclear brand message that confuses customers

Unprofessional visuals that lose customer trust

Inconsistent branding across platforms

Competing with bigger brands without strong identity

Outdated logo that doesn't represent who you are today

"The good news is, I've been helping business owners like you create brand identities that make a lasting first impression and turn viewers into clients."

Investment in Growth

Core Expertise

Premium identity systems starting at only $1,800 USD / project. Perfect for entrepreneurs ready to launch 2026 with a brand that stands out.

NEW YEAR LAUNCH SPECIAL: 50% OFF — Only $900 USD

Limited to 3 clients | Available Jan 1-31, 2026

Brand Strategy

Clear and simple designs that communicate your value instantly. Define your "Why", "Who", and "How" to ensure you're speaking the right language to the right people.

Competitor Analysis

Brand Voice & Tone

Visual Identity

Your brand will look credible, reliable, and ready for success. The complete visual system. Not just a logo, but a flexible toolkit for every touchpoint of your business.

Primary, Secondary & Favicon Logos

Typography System & Color Psychology

Kind Words

Tina

Creative Director

"When you collaborate with Jocelyn, you get an experience, not just a deliverable. She even made an effort to complete my other page design with dedication."

Frank

Project Manager

"It has been great working with Jocelyn. She is responsive, willing to provide suggestions, while able to take guidelines and directions effectively."

Karen

Operations Coordinator

"Jocelyn took initiative and wonderful care with my logo and business card redesign. She kept me in the loop every step of the way, making the whole process feel special and personal."

Arts Create Connect

Hey, I'm Jocelyn!

I realized businesses need more than pretty designs, they need visual stories that connect with people.


I started as a 3D artist, then dove into AI tools and landing page design through AI Agency. Building my first landing page opened new doors, but brand logo design captured my heart. That exploration became my passion.


Whether it's brand identity, logos, landing pages, or marketing funnels, I bring ideas to life with
strategy and heart.

Clients who value good design

Passion with work-life balance

Joy live with whole heart.

STILL NOT SURE?

Frequently Asked Questions

Where are you based?

Hi! Thanks for your interest!

I'm based Malaysia, and operate as a solopreneur working remotely. This allows me to keep costs low and pass those savings to my clients while maintaining professional quality and timely delivery.

I work with clients globally through msg, call, email, and project management tools. All projects are delivered digitally with clear timelines and regular updates throughout the process.

What kind of designer are you?

I'm a versatile creative designer with experience across multiple disciplines—graphic design, product design, interior design, landing pages, and marketing funnels. Whether it's brand identity, logo design, web design, or visual marketing materials, I deliver results that make an impact.

I bring ideas to life through thoughtful, strategic design. I thrive both as an independent creator and a collaborative team player, always ready to turn your vision into reality.

What's your process?

Every project follows a clear process:

Discovery - Understanding your business, goals, and target audience

Strategy - Research and planning before any design work begins

Design - Creating concepts aligned with your brand vision

Refinement - Collaborating on feedback and revisions

Delivery - Final files delivered on time, ready to use

What makes you different from other designers?

I don't just create pretty design, I create strategic visual identities that connect with your ideal customers. Every design choice has meaning and purpose, from color psychology to typography selection.

As a solopreneur, you work directly with me from start to finish. No middlemen, no communication gaps, just dedicated attention to your project and your brand's success.

How long does a project take?

Timeline depends on project scope:

Logo design: 1-2 weeks

Brand identity system: 2-3 weeks

Project Scope

For Logo Design:

Initial discovery and research phase

3 initial logo concepts

3 rounds of revisions on chosen concept

Final logo files in multiple formats (PNG, JPG, PDF, SVG)

Logo variations (full color, black & white, transparent background)

Basic brand guidelines (color codes, font recommendations)

For Brand Identity System (if applicable):

Everything in Logo Design, plus:

Color palette (primary & secondary colors)

Typography system (font pairings)

Brand pattern/graphics (if applicable)

Comprehensive brand guidelines document

What's NOT Included:

Website design, landing page & funnel design or development

Social media management

Additional concepts beyond the agreed scope

Rush timelines can be accommodated based on availability. Exact timelines are discussed and agreed upon before starting.

Why Me? How can I help you?

I transform brands through eye-catching designs that directly drive business growth and customer engagement.

Working remotely, I provide flexible solutions with quick turnaround times and maintain crystal-clear communication throughout every project. By choosing me, you'll get professional design expertise without the overhead costs of a full-time employee.

Do you work internationally?

Absolutely! I work with clients globally. All communication is in English, and I also speak Mandarin, Malay, Cantonese, and Hokkien (my mother tongue).

Projects are delivered digitally regardless of location. Time zone differences are never an issue—we'll find meeting times that work for both of us. My working hours are based on Malaysia time (GMT+8), and I'm typically available until 10 PM.

Communication & Feedback

Response Time:

I will respond to emails within 1-2 business days

Design presentations scheduled at mutually agreed times

Feedback requested within 3-5 business days to keep project on track

Your Responsibilities:

Complete onboarding form thoroughly and honestly

Provide timely feedback on concepts and revisions

Provide necessary assets (photos, existing materials, etc.)

Ensure all stakeholders are aligned on feedback

What are your rates and payment terms?

Premium brand identity systems start at $1,800 USD. Each project is customized based on your specific needs and scope. Transparent pricing, no hidden fees, just clear deliverables and professional results.

I do offer customizable design packages that fit your unique needs and budget. Let's connect and explore how we can bring your vision to life, reach out today for a friendly chat about your design goals!

Payment Terms & Agreement

Deposit (50%) - Due before project begins

Secures your spot in my calendar

Allows me to begin research and design work

Non-refundable once work has started

Final Payment (50%) - Due upon project completion

Payment required before final file delivery

Invoice sent when design is approved and ready

Payment Methods

I accept the following payment methods:

PayPal & Bank Transfer

All payments are in USD. Clients are responsible for any transaction fees.

Once your 50% deposit is received, you'll receive a payment receipt along with an onboarding form to get started.

· Customization and Complexity: More customized and complex content (e.g., high-quality visual creation, and interactive design) will be priced higher.

· Experience Level: Rates can also vary significantly based on the provider's experience level. More experienced professionals or agencies typically charge higher rates.

· Revisions and Approvals: Max 3 number of revisions included and the approval process to manage expectations and workload.

File Delivery

Upon final payment, you will receive:

Logo Files:

High-resolution PNG (transparent & white background)

JPG files

PDF vector files

SVG vector files (scalable for any size)

Logo variations (horizontal, vertical, icon-only if applicable)

 

Brand Guidelines (Basic):

Color codes (HEX, RGB, CMYK)

Font recommendations

Logo usage guidelines (dos and don'ts)

Minimum size specifications

Delivery Method:

All files delivered via Google Drive

Files remain available for download for 30 days

Refund & Cancellation Policy

Deposit (50%):

Non-refundable once work has begun

If project is cancelled before work begins, deposit is refundable minus $100 administrative fee

 

Cancellation by Client:

Client may cancel project at any time

Deposit is non-refundable if work has started

If cancelled mid-project, client pays for work completed to date

Cancellation by Designer:

If I need to cancel, full refund provided for any work not completed

Rare circumstances only (emergency, unforeseen events)


Rush Service

Need your project completed faster?

Rush Fee: $200 USD (1-week turnaround)

Must be agreed upon before project starts

Requires immediate deposit and completed onboarding form

Subject to availability


Additional Services

Additional Concepts: $100 per additional concept
Extra Revision Rounds: $50 per round
Business Card Design: $150
Social Media Kit: $200
Landing page design: $600

Full branding + Landing page design: $1800 + $600 = $ 2400

Ownership & Usage Rights

Upon Full Payment:

You own full rights to use the final approved design

You may use the design for any business purpose

You may modify the design for your business needs

Designer Rights:

I retain the right to showcase the work in my portfolio

I retain the right to use as case study for marketing purposes

Work may be featured on my website and social media

Before Full Payment:

All designs remain property of Jocelyn Lim Art

Designs may not be used in any capacity until final payment received


Clients come to you when your brand stands out!

Ready to Transform Your Brand?

Let's create a brand identity that captures attention, builds trust, and drives measurable sales growth for your business.

Send me an email to check my availability and share your project goals. I look forward to creating visuals that help you connect better with your customers.

Art Creates Connects

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