Memorable marks that open doors for your business. Let's build a strong, clear, and timeless visual identity together.
Visual design
Storytelling through visuals
Long-term personal brand building

Strategy Driven Design
First impressions are design-related.
Revenue growth for consistent brands.

If you are facing these common challenges:
Generic designs that don't reflect your business value
Unclear brand message that confuses customers
Unprofessional visuals that lose customer trust
Inconsistent branding across platforms
Competing with bigger brands without strong identity
Outdated logo that doesn't represent who you are today
Limited to 3 clients | Available Jan 1-31, 2026

Brand Strategy
Clear and simple designs that communicate your value instantly. Define your "Why", "Who", and "How" to ensure you're speaking the right language to the right people.
✓ Competitor Analysis
✓ Brand Voice & Tone

Visual Identity
Your brand will look credible, reliable, and ready for success. The complete visual system. Not just a logo, but a flexible toolkit for every touchpoint of your business.
✓ Primary, Secondary & Favicon Logos
✓ Typography System & Color Psychology
Tina
Creative Director

"When you collaborate with Jocelyn, you get an experience, not just a deliverable. She even made an effort to complete my other page design with dedication."
Frank
Project Manager

"It has been great working with Jocelyn. She is responsive, willing to provide suggestions, while able to take guidelines and directions effectively."
Karen
Operations Coordinator

"Jocelyn took initiative and wonderful care with my logo and business card redesign. She kept me in the loop every step of the way, making the whole process feel special and personal."

I realized businesses need more than pretty designs, they need visual stories that connect with people.
I started as a 3D artist, then dove into AI tools and landing page design through AI Agency. Building my first landing page opened new doors, but brand logo design captured my heart. That exploration became my passion.
Whether it's brand identity, logos, landing pages, or marketing funnels, I bring ideas to life with strategy and heart.
Clients who value good design
Passion with work-life balance
Joy live with whole heart.
Hi! Thanks for your interest!
I'm based Malaysia, and operate as a solopreneur working remotely. This allows me to keep costs low and pass those savings to my clients while maintaining professional quality and timely delivery.
I work with clients globally through msg, call, email, and project management tools. All projects are delivered digitally with clear timelines and regular updates throughout the process.
I'm a versatile creative designer with experience across multiple disciplines—graphic design, product design, interior design, landing pages, and marketing funnels. Whether it's brand identity, logo design, web design, or visual marketing materials, I deliver results that make an impact.
I bring ideas to life through thoughtful, strategic design. I thrive both as an independent creator and a collaborative team player, always ready to turn your vision into reality.
Every project follows a clear process:
Discovery - Understanding your business, goals, and target audience
Strategy - Research and planning before any design work begins
Design - Creating concepts aligned with your brand vision
Refinement - Collaborating on feedback and revisions
Delivery - Final files delivered on time, ready to use
I don't just create pretty design, I create strategic visual identities that connect with your ideal customers. Every design choice has meaning and purpose, from color psychology to typography selection.
As a solopreneur, you work directly with me from start to finish. No middlemen, no communication gaps, just dedicated attention to your project and your brand's success.
Timeline depends on project scope:
Logo design: 1-2 weeks
Brand identity system: 2-3 weeks
Project Scope
For Logo Design:
Initial discovery and research phase
3 initial logo concepts
3 rounds of revisions on chosen concept
Final logo files in multiple formats (PNG, JPG, PDF, SVG)
Logo variations (full color, black & white, transparent background)
Basic brand guidelines (color codes, font recommendations)
For Brand Identity System (if applicable):
Everything in Logo Design, plus:
Color palette (primary & secondary colors)
Typography system (font pairings)
Brand pattern/graphics (if applicable)
Comprehensive brand guidelines document
What's NOT Included:
Website design, landing page & funnel design or development
Social media management
Additional concepts beyond the agreed scope
Rush timelines can be accommodated based on availability. Exact timelines are discussed and agreed upon before starting.
I transform brands through eye-catching designs that directly drive business growth and customer engagement.
Working remotely, I provide flexible solutions with quick turnaround times and maintain crystal-clear communication throughout every project. By choosing me, you'll get professional design expertise without the overhead costs of a full-time employee.
Absolutely! I work with clients globally. All communication is in English, and I also speak Mandarin, Malay, Cantonese, and Hokkien (my mother tongue).
Projects are delivered digitally regardless of location. Time zone differences are never an issue—we'll find meeting times that work for both of us. My working hours are based on Malaysia time (GMT+8), and I'm typically available until 10 PM.
Communication & Feedback
Response Time:
I will respond to emails within 1-2 business days
Design presentations scheduled at mutually agreed times
Feedback requested within 3-5 business days to keep project on track
Your Responsibilities:
Complete onboarding form thoroughly and honestly
Provide timely feedback on concepts and revisions
Provide necessary assets (photos, existing materials, etc.)
Ensure all stakeholders are aligned on feedback
Premium brand identity systems start at $1,800 USD. Each project is customized based on your specific needs and scope. Transparent pricing, no hidden fees, just clear deliverables and professional results.
I do offer customizable design packages that fit your unique needs and budget. Let's connect and explore how we can bring your vision to life, reach out today for a friendly chat about your design goals!
Payment Terms & Agreement
Deposit (50%) - Due before project begins
Secures your spot in my calendar
Allows me to begin research and design work
Non-refundable once work has started
Final Payment (50%) - Due upon project completion
Payment required before final file delivery
Invoice sent when design is approved and ready
Payment Methods
I accept the following payment methods:
PayPal & Bank Transfer
All payments are in USD. Clients are responsible for any transaction fees.
Once your 50% deposit is received, you'll receive a payment receipt along with an onboarding form to get started.
· Customization and Complexity: More customized and complex content (e.g., high-quality visual creation, and interactive design) will be priced higher.
· Experience Level: Rates can also vary significantly based on the provider's experience level. More experienced professionals or agencies typically charge higher rates.
· Revisions and Approvals: Max 3 number of revisions included and the approval process to manage expectations and workload.
File Delivery
Upon final payment, you will receive:
Logo Files:
High-resolution PNG (transparent & white background)
JPG files
PDF vector files
SVG vector files (scalable for any size)
Logo variations (horizontal, vertical, icon-only if applicable)
Brand Guidelines (Basic):
Color codes (HEX, RGB, CMYK)
Font recommendations
Logo usage guidelines (dos and don'ts)
Minimum size specifications
Delivery Method:
All files delivered via Google Drive
Files remain available for download for 30 days
Refund & Cancellation Policy
Deposit (50%):
Non-refundable once work has begun
If project is cancelled before work begins, deposit is refundable minus $100 administrative fee
Cancellation by Client:
Client may cancel project at any time
Deposit is non-refundable if work has started
If cancelled mid-project, client pays for work completed to date
Cancellation by Designer:
If I need to cancel, full refund provided for any work not completed
Rare circumstances only (emergency, unforeseen events)
Rush Service
Need your project completed faster?
Rush Fee: $200 USD (1-week turnaround)
Must be agreed upon before project starts
Requires immediate deposit and completed onboarding form
Subject to availability
Additional Services
Additional Concepts: $100 per additional concept
Extra Revision Rounds: $50 per round
Business Card Design: $150
Social Media Kit: $200
Landing page design: $600
Full branding + Landing page design: $1800 + $600 = $ 2400
Upon Full Payment:
You own full rights to use the final approved design
You may use the design for any business purpose
You may modify the design for your business needs
Designer Rights:
I retain the right to showcase the work in my portfolio
I retain the right to use as case study for marketing purposes
Work may be featured on my website and social media
Before Full Payment:
All designs remain property of Jocelyn Lim Art
Designs may not be used in any capacity until final payment received
Ready to Transform Your Brand?
Let's create a brand identity that captures attention, builds trust, and drives measurable sales growth for your business.
Send me an email to check my availability and share your project goals. I look forward to creating visuals that help you connect better with your customers.